Third time at CIIE, Excellent Diary’s father or mother corporation marching on the highway of science and engineering
Themed “New Period, Shared Potential”, the 6th China International Import Expo (hereinafter referred to as the “Expo”) kicked off on November 5 in Shanghai.
SHANGHAI, Nov. 9, 2023 /PRNewswire/ — This 12 months, Yatsen Team, the mother or father business of Excellent Diary, joined the Expo with the theme “A Attractiveness Discovery Journey Driven by Technologies” and declared the format of “Yatsen’s Street of Science and Technological know-how” on the location, aiming to empower the Group’s brand names which includes Ideal Diary with its independent innovation and R&D technique. In addition, Galénic, a superior-stop skincare model of Yatsen Group that has been a pioneer in scientific skincare for 45 several years, and EVE LOM, luxury therapeutic skincare legend, introduced their newest R&D achievements and slicing-edge goods to the Expo, and took gain of the large stage to show Yatsen Group’s steady commitment to R&D and its roadmap of advancement both equally at household and abroad.
At the opening ceremony of Yatsen’s booth, Mr. Huang Jinfeng, Founder, Chairman and CEO of the Team, and other critical attendees witnessed the Group’s performance and learnt about world foremost traits, ongoing with its motivation to scientific and technological improvements, opening up the long run of a freshly-emerged Chinese elegance team.
A person international leading beauty factory, Perfect Diary initiated “Built-in Analysis of Both equally Makeup and Skincare”
At this year’s Expo, Huang Jinfeng released the strategic layout of “Yatsen’s Highway of Science and Technology”for the 1st time. He stated: “The countrywide plan encourages impartial innovation and top quality progress of the natural beauty sector. Yatsen Group has ridden on the tides of policies and traits, and is fully commited to turning into a magnificence organization of new know-how, boasting manufacturer growth pushed by science, know-how and intellectual development. In the potential, we will direct China’s splendor with science and technological innovation, and adopt a full ecological chain of innovation and R&D, often having a phase more in producing abilities, optimizing product or service excellent, enhancing brand impact, and obtaining significant-normal person fulfillment.”
With the strategic format of “Yatsen’s Road of Science and Know-how”, Yatsen Biotechnology, as a globe-major beauty manufacturing facility, integrates R&D, manufacturing and good quality manage, properly endorsing the quality creation of Fantastic Diary and other makes of the Team, as properly as biotechnology-driven impressive growth of splendor products and solutions. As a matter of point, Excellent Diary’s “Biolip™” Essence Lipstick is the very first do the job of Yatsen Biotechnology, which highlights the breakthroughs in scientific investigation of Chinese merchandise and the likely of China’s mental production.
In the meantime, witnessed by China Affiliation of Fragrance Flavor and Cosmetic Industries, Yatsen Team announced at the opening ceremony that its mother or father brand, Excellent Diary, will carry out in-depth “Built-in Study of The two Make-up and Skincare”, exploring detailed solutions from the perspective of intercontinental R&D trends and consumers’ expectations, and continuing to create products and solutions that far better satisfy the needs of oriental women, and advertising the good quality enhancement of the splendor business empowered by biotechnology. In fact, in September this 12 months, Fantastic Diary released the first “Biolip™” essence lipstick, which is the initial lipstick applying the “Built-in Investigation of Both of those Make-up and Skincare”, operating at the very same time as make-up, lip essence and lip mask. The item draws in notice for its demonstration of scientific investigation toughness of China’s cosmetic brand name.
Unveiled the Shanghai World Analysis Centre, Yatsen’s 3rd world exploration center
Yatsen Team has built three world-wide impartial R&D facilities at house and overseas, namely Yatsen World wide Innovation R&D Centre (Shanghai), Guangzhou R&D Center and Toulouse R&D Heart in France. As the crucial bases for scientific investigate and innovation of the Group, they gather the world’s initial-class scientific scientists to constantly assist all the brands in revolutionary, scientific and technological enhancement, and to add to the strategic layout of “Yatsen’s Road of Science and Technology”.
At the Expo, the Group held an official opening ceremony for Yatsen Global Innovation R&D Centre (Shanghai). More than 80 million RMB has been invested in the Center to build a totally practical region for R&D and innovation of far more than 4,000 sq. meters, carrying the Group’s vision to establish a initially-class planet-major beauty innovation and R&D centre in China with 4 big initiatives. In accordance to the introduction, Yatsen World Innovation R&D Center (Shanghai) has built a environment-foremost study staff and a ecological chain consisting of reducing-edge foundational investigation and sophisticated producing. In cooperation with exterior R&D means, it focuses on “biotechnology”, “scientific skincare”, “emotional skincare” and “skilled of Chinese pores and skin”, in buy to guide the field in innovation and contribute to Yatsen Group’s good quality enhancement.
Two significant-close skincare brands carry on to increase, initiating a new working experience in scientific skincare
In excess of the final six many years, the Expo has grown into a “vacation spot of worldwide new solutions, exhibition of chopping-edge technologies, and shortlist of progressive services”, as effectively as a system for the trade of the most recent technologies concerning key global enterprises. On this intercontinental phase, Yatsen Team as soon as again presented the new R&D breakthroughs and black engineering solutions from two higher-end skincare models, Galénic and EVE LOM. They had good performance in the a few consecutive many years, accounting for approximately 21% of the Group’s whole profits in the to start with 50 % of 2023, up from 4.9% in 2021, with a domestic consumer foundation of a lot more than 650,000 persons. The skincare enterprise is escalating steadily, and Yatsen Group’s strategic transformation is little by little acquiring on monitor.
Galénic, a pioneer in scientific skincare with a record of 45 many years, brought to this year’s Expo its flagship merchandise, the Pure Brightening Vitamin C Kit, and the third-technology Couture Magic formula d’Excellence collection. At the booth, the manufacturer also set up the to start with scientific skincare VR knowledge, replicating with a technological approachGalénic’s scientific skincare laboratory in Toulouse, France. Via the VR expertise, the brand’s 45 decades of abilities in anchor penetration technological know-how, ActiveAnchor™, and the system of VC penetrating deeply into the pores and skin and breaking down melanin cells can be even more learnt.
EVE LOM, the luxury healing skincare legend, offered at this year’s Expo the traditional cleansing sequence with 40 many years of status, ace products like Renewal Cure Oil, as effectively as the to begin with-introduced scented candles. At this year’s Expo, EVE LOM tracked and analyzed the users’ emotional improvements throughout the SPA knowledge by way of the AI-run brainwave emotion detector, innovatively demonstrating the brand’s reducing-edge emotional skincare technology.
From increasing its portfolio and technologies, to the signing of strategic cooperation and the release of a new strategic format, Yatsen Team has seized the chance of worldwide influence brought by the Expo to demonstrate to worldwide people the Group’s distinctive products and solutions and competitiveness, even further showing its energy and commitment in scientific study and innovation, and extending the possibilities for the market.
Yatsen Group will keep on to bring a lot more diversified attractiveness items and beauty activities to international individuals by way of the Expo in the years to come and get the job done with international buyers to build and discover a “attractive” foreseeable future celebrating scientific and technological advancement.
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